Powering entrepreneurial capability

We combine people, technology and data, to create insight driven tools designed to help everyone improve success.

Simplicity in Innovation

Our goals and impacts

Entrepreneurial capability is the right combination of an idea, skilled people, their access to resources, and the potential to succeed.

Intelligent Matching

Understanding people's capability informs what is needed for success, this is the foundation of intelligent matching of people to resources.

Targeted Support

Businesses getting what they need, at the right time. Consistent evaluation of people, instead of inconsistent evaluation of the idea.

Economic Growth Quality

Relieve the limitations in existing technology & processes to increase the quality of economic growth models through opinionated tools.

Idea Viability

Improved viability of ideas by opening access to resources, through new ways of processing and interpreting data.

Reduce Bias

We're only human and existing tech is built on our weaknesses, we aim to reduce bias in our ways of working by humanising data.

Improved Performance

Increased access to diverse opportunities obstructed by systemic barriers, levelling the playing field to realise unfulfilled potential.

Trusted by innovative and creative forward thinkers

We work with partners and stakeholders across business support systems - from accelerators, incubators and universities, to government bodies, membership groups and investor networks.

We develop our products collaboratively because this beats a zero-sum game every time.

X-Forces Logo
Greater Birmingham & Solihull Local Enterprise Partnership Logo
Sheffield Hallam University. Advanced Wellbeing Research Centre Logo
University of Warwick WMG Logo
12 R Logo
Launchpad Logo

We’ve got more coming...

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